Build With Esther
I design and build AI-powered products, websites, mobile apps and automations that help businesses attract customers, improve operations and make smarter decisions.
Product strategy • AI • Digital experiences • Automation
Selected Work
AI Property Sales Experience
An AI-powered property discovery experience designed for the Nigerian real-estate market. It helps buyers discover suitable properties, receive AI recommendations, plan affordability and take the next step toward a private viewing.
AI-Powered Fashion Commerce
A premium women's fashion and accessories shopping experience designed around product discovery, complete looks and higher-value purchases.
AI Recruitment Platform
An AI-assisted hiring platform designed to help recruiters conduct structured first-round interviews, evaluate candidates and generate candidate intelligence.
AI Customer Response Assistant
An AI-powered customer response tool that helps businesses generate appropriate replies based on customer messages and desired tone.
AI Personalised Experience
An AI-powered personalised experience designed around thoughtful user interaction and tailored responses.
E-commerce Experience
A Nigerian fashion and e-commerce experience designed around product discovery, shopping and conversion.
View ProjectHealthcare Digital Experience
A patient-focused healthcare website designed around trust, consultation discovery and clear next steps.
View ProjectBeauty & Appointment Experience
A conversion-focused beauty experience designed around service discovery, personalised recommendations and appointment booking.
View ProjectE-commerce / Fashion Experience
A sneaker and streetwear commerce experience designed around fast product discovery and checkout.
View ProjectFrom business problem → digital solution
What I build
Intelligent digital products designed around real business problems.
Conversion-focused websites designed around meaningful customer actions.
Customer-facing and internal mobile experiences designed around real workflows.
Systems that reduce repetitive work, improve response times and help teams operate more efficiently.
How I think
Identify the business problem, audience and desired outcome.
Define the customer journey, valuable action and success metrics.
Create a simple, intuitive and compelling experience.
Use the right technology and AI tools for the problem.
Measure what matters and continuously refine the product.
The six questions
About Esther
Esther Daniels is a Product Manager, AI solutions builder and digital product strategist focused on turning business problems into practical digital solutions.
She works across product management, AI, UX, digital strategy and automation — starting from the business problem, identifying the customer action that matters, then designing and building the experience around it. The goal is always the same: something useful, simple and built to move the business forward.
Solutions
Products that use AI where it genuinely helps customers decide and act.
Websites built around the action that grows the business.
Journeys that feel clear, calm and easy to complete.
Apps shaped around how your customers and teams actually work.
Fewer repetitive tasks, faster responses, more consistent service.
Clarity on the problem, the audience and the outcome before build.
A practical path to using AI across your operations.
Why Build With Esther
Let's turn it into a digital solution.
Contact
Share a little context and I'll come back with how it could work as a digital solution.